Bring amazing design to all your projects!
Great design is about more than colors, type, and images. The difference between great and poor campaigns come down to planning. The key to a successful website, marketing campaign, or outreach program is getting your group together and coming up with a plan that will work for you!
Your logo is your organization‘s visual handshake,your digital smile, it is your chance to make a great first impression.
Your logo is the beginning of your branding efforts;it will help define the look of your organization from color, tone, text, to themes.
The colors you choose to represent your organization have connotations far deeper than most would expect. Far wiser minds than my own can go on for days on color theory, so here is my shortcut to give you a brief understanding of the primary colors and their meanings.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, and determination, as well as passion, desire, and love.
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics.
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition.
Guiding Outreach’s Pro Tip
Guiding Outreachrecommendsusing colors that compliment your sanctuary or building. This subtle trick can help your online ministry feel like your in-person ministry.
It’s not always what you say, but how you say it. That iswhat typography is to design, each font (a designated set of alphabet, numbers, and symbols) has characteristics that make it just as powerful in visual identity as a logo.
Write it once. Use it everywhere.
Too many times we have seen organizations rewrite their introductory message for no good reason. They write an intro for the website, another for the newsletter, and yet another for a flyer, Why? The best way to stay on message is to use the same message.
There are currently some great online project management tools. Guiding Outreach’s preferred application is Trello, but use whatever tool that works best for you. The goal of any project management application is to get your team organized and create a project pipeline to get you from start to finish.
Refresh & Review often.
Websites are never done and neither is your marketing plan. Everything gets old and“if it ain‘t broke, don’t fix it” is not going to fly in the digital age.
Set a schedule, every three to six months give your website a once over. Swap out old images, add a new page, and/orhighlight upcoming events.
Design is equal parts art and science, which means some of the best designs break all the rules. But, as my old professor used to say “You have to know the rules, if you’re going to know how to break‘em.”
So please take this as a starting point to your knowledge of design and not its end point. Check out back often for more resources, tips,and tricks.